The Iabc Handbook Of Organizational Communication: A Guide To Internal Communication, Public Relations, Marketing, And Leadership9780787980801 电子书 pdf 百度云 下载 epub 2025 免费 mobi 在线

The IABC Handbook of Organizational Communication is the fourth

edition of the best-selling resource that offers a comprehensive

collection of practical knowledge and insights about effective

corporate communication and its effect on organizational

success.With contributions from the leading experts in

organizational, business, and corporate communications, this

invaluable resource examines each of the functional areas of

organizational communication including internal communication,

public relations, marketing, and communication strategy. This

important book is written for communicators in organizations of all

types—large and small, public and private, for profit and not for

profit.The contributors demonstrate how these fields are changing

and what the future holds. This edition includes illustrative case

studies and information on new topics such as globalization and

crosscultural communication, new technologies and employment

patterns, corporate responsibility, research measurement and ROI,

and the virtual corporation.

From the Inside Flap

The IABC Handbook of Organizational Communication is the fourth

edition of the best-selling resource that offers a comprehensive

collection of practical knowledge and insights about effective

corporate communication and its effect on organizational

success.

Foreword.

Preface.

About the Authors.

PART ONE: BUSINESS COMMUNICATION IN THE EVOLVING CORPORATION.

　1 Characteristics of Excellent Communication (James E. Grunig,

Larissa A. Grunig).

　2 The Corporate Communicator: A Senior-Level Strategist (Nick

Durutta).

　3 Organizational Culture (Paul M. Sanchez).

　4 The Communication of Trust (Pamela Shockley-Zalabak, Kathleen

Ellis).

　5 Communication Ethics: Sorting Out What Is Right and Wrong (Mark

P. McElreath).

PART TWO: MANAGING COMMUNICATION.

　6 Strategic Approaches to Managing the Communications Function

(Diane M. Gayeski).

　7 Strategic Planning: Timeless Wisdom Still Shapes Successful

Communication Programs (Lester R. Potter).

　8 Aligning Internal Employee Communication with Business Strategy

(Ayelet Baron).

　9 Issues Management: Linking Business and Communication Planning

(George McGrath).

　10 Change Communication: Twelve Questions to Ask Before

Communicating Change (Carol Kinsey Goman).

　11 Current Realities in Crisis Communication (Elpi O. Cuna

Jr.).

　12 Corporate Social Responsibility (Adine Mees).

　13 Communicating for a Merger or an Acquisition (Patricia T.

Whalen).

　14 Managing and Communicating Cultural Diversity (Jenifer

Armand-Delille).

　15 Communication Counsel in Corporate Communication: The Care and

Feeding of Leadership (Mark Schumann).

PART THREE: INTERNAL COMMUNICATION.

　16 Internal Communication (Brad Whitworth).

　17 Manager-Employee Communication (Hilary Scarlett).

　18 Throwing Rocks at the Corporate Rhinoceros: The Challenges of

Employee Engagement (Roger D’Aprix).

　19 Communicating Major Change Within the Organization (Rodney

Gray, Gerard Castles).

　20 Internal Communication Media (Tamara L. Gillis).

　21 Internal Branding: Employer Branding (R. Alan Crozier).

PART FOUR: PUBLIC RELATIONS.

　22 Public Relations Research and Planning (Don W. Stacks).

　23 The CEO-Leader as Relationship Builder: Convinced But Unengaged

(J. David Pincus, Stephen C. Wood).

　24 Successful Media Relations (Brenda Siler).

　25 Investor Relations and Financial Communication (Karen

Vahouny).

　26 Government Relations (Bill Carney).

　27 Taking a Leadership Position in the Community: It Is About More

Than Writing a Check (Mary Ann McCauley).

　28 Public Relations and Ethical Conduct (Meryl David, Todd T.

Hattori).

　29 Measuring Public Relations Programming (Mark Weiner).

PART FIVE: MARKETING COMMUNICATION.

　30 Marketing Communication Today (Lorenzo Sierra).

　31 Branding and Brand Management: Integration and Innovation (Paul

Mlodzik).

　32 Building and Sustaining a Dynamic Corporate Reputation (Alison

Rankin Frost).

　33 Communication for Customer Satisfaction and Loyalty (Jeff

Schmidt).

　34 Measuring Marketing Communication (Merry Elrick).

PART SIX: THE FUTURE OF BUSINESS COMMUNICATION.

　35 The Future of Measurement in Corporate Communication (Vicci

Rodgers).

　36 Navigating the Infinite Nature of Knowledge (Kellie

Garrett).

　37 New Values for a New Workplace (Christopher Nevill)

　38 The Future of Integrated Communication (Jane Sparrow).

　39 International Communication (Sylvie Testard-Ramírez).

　40 The Impact of Technology on Corporate Communication (Shel

Holtz).

　41 The Future of Business Communication (Katherine Woodall).

　Index.

　　Tamara L. Gillis, Ed.D., ABC, is associate

professor and chairman of the Department of Communications at

Elizabethtown College, Pennsylvania. The IABC Research Foundation

honored her with the 2004 Lifetime Foundation Friend Award.

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书籍介绍

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.